Spokes GTM Playbook

It takes teamwork to grow and scale revenue.  Coordinate your Marketing, Sales, and CX teams by using the Spokes Playbook to:

• Clearly define each stage of the sales process
• Create focus by describing work to be done and by whom at each stage
• Set objective handoff criteria between teams (ie MQL <> SQL <> SQO)

The Playbook is built on a typical sales process. It's seeded with MEDDIC terms, but can be easily adapted to any sales process or methodology. 

Starting with this template saves day of work.  Once customized & launched, the Spokes Playbook has proven to:

• Plug leaks in the Sales funnel & uncover Expansion opportunities
• Boost collaboration between Marketing, SDRs and Sales
• Provide a 'cheat sheet' to accelerate enablement & onboarding 

Most importantly, the Playbook frames how Marketing, Sales & CX work together; helps identify opportunities; and uncovers challenges so that your leadership team can prioritize resources for growth.

Purchase is good for unlimited downloads for 1 year. 

If you're interested help developing and launching a Playbook for your business, let's talk.